Innovating Celebrations for Betty Crocker’s 100th Birthday

Betty Crocker has its 100th anniversary this year, and for all these years it has helped families celebrate birthdays. But as the pandemic put birthdays under pressure, we wanted to re-imagine celebrations for the next 100 years too.

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Blowing out candles has become a thing of the past

The pandemic made us more germ conscious, realizing that blowing on birthday cakes increases bacteria by +1.400 percent. 100s of articles have been published calling to put the beloved ritual to rest, and searches rose fourfold. But when are you going to make your wish now?

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