In the 1920s, Betty received over a million letters a year. Ninety years on, Betty is still contacted by millions of women, only now via email. Every day at 4pm, Betty’s website hits spike as thousands of women go online to get ideas for dinner.
Globally,Betty Crocker has almost 1,000,000 followers on Facebook and 30,000 on Twitter. Fans can use these pages to ask for help and advice with their cooking and baking dilemmas and to display their own creations.